The Executive Vice Chairman (EVC) Nigerian Communications Commission (NCC), Dr. Aminu Maida has said the Application-to-Person (A2P)messaging plays an important role in digital ecosystem, saying it supports socio-economic development.
Maida made this known on Friday during a virtual stakeholders’ Forum on the draft A2P licensing framework.
The EVC who was represented by Acting Head, Legal and Regulatory Services, Mrs Chizua Whyte said A2P messaging enhances communication.
“A2P messaging plays a vital role in today’s digital world. It has become the go-to platform for businesses to send notifications, whether transactional, promotional, or service-related, directly to consumers.
“From bank alerts and healthcare reminders to promotional campaigns and government updates, A2P messaging drives efficiency, enhances communication, and supports our socio-economic development,”she said.
According to the commission, the government,consumers and the industry all play a crucial role in the success of the messaging platform.
“For the government, A2P messaging is a powerful tool for communication with citizens, enabling the efficient delivery of public services and information.
“For consumers, it guarantees timely, secure, and reliable access to essential updates and services.
“For the industry, it creates opportunities for businesses and service providers to innovate, drive competition, and achieve sustainable growth,”.
Maida said,the international A2P messaging space in the country faces significant challenges, including consumer protection, fraud prevention, and ensuring industry fairness.
“These gaps have led to issues such as fraud, spam, data privacy concerns, and an unequal distribution of value across the ecosystem. Such challenges not only affect businesses and consumers but also pose a threat to the sustainable growth and potential of this crucial communication tool.
“Our goal is to create a sustainable and thriving A2P messaging ecosystem that protects consumers, promotes fair competition, and unlocks new opportunities for growth,” he said.
He assured that the NCC remains committed to providing a regulatory environment that supports innovation, protects stakeholders, and ensures the sector continues to thrive.
