FG Positioning Nigerian Carnivals To Tap From $5Bn Global Market -Shettima
By Sunday Etuka, Abuja
The Vice President, Senator Kashim Shettima, has said that the Federal Government is positioning the country’s carnival industry to tap from the global carnival market, estimated at $5 billion.
Senator Shettima spoke on Wednesday during a meeting with a delegation from the Abuja International Carnival at the Presidential Villa.
He said beyond just promoting the nation’s rich cultural heritage, the Nigerian carnival industry also has enormous potential to drive national unity and cohesion and empower the youths.
“The value of the global carnival market is estimated at $5 billion. This underscores its potential to assist us in our economic growth agenda.
“Beyond promoting our rich cultural heritage, It is a driver for national unity and cohesion. We also have to look at the potential for economic value addition,” Shettima stated.
The VP, in a statement by his Senior Special Assistant on Media and Communications, Stanley Nkwocha pledged the support of the administration of President Bola Tinubu to youth enterprises in the creative industry, saying it has the potential to drive employment and national cohesion.
He pointed to the success of major carnival events around the world such as the Rio de Janeiro Carnival, which attracts as many as 200 million visitors yearly, and the Calabar Carnival, which has become intertwined with the cultural heritage of the Efik/Ibibio people.
“The Abuja carnival used to be an even bigger event. I urge you to fast-track all efforts toward holding this event,” VP Shettima charged the Abuja International Carnival delegation.
The Vice President also highlighted the government’s Investment in Digital and Creative Enterprises (iDICE) project, a $618 million initiative aimed at supporting the digital and creative industries, including the carnival sector.
Earlier, Chief Executive Officer of the Abuja International Carnival, Kehinde Adegbite, expressed gratitude for the Vice President’s support, even as he outlined plans to partner with the Ministry of Art, Culture and the Creative Economy to revitalize the carnival.
“We met with the Minister of Art, Culture, and the Creative Economy, Hannatu Musawa, who is creative-driven and agreed that we partner with the ministry for the project.
The carnival brings unity, empowers the youths, and helps discover talents,” he said.
