APO Group , the leading pan-African communications and business consultancy announced it has distributed more than 1000 press releases regarding COVID-19 in Africa, in only 20 days, as part of its pro-bono initiative to support the dissemination of coronavirus-related information from African governments to the press and public.
APO Group said, it aggregates and distributes all relevant content issued by African governments for free through its press release distribution service and a specially-designed coronavirus tag on Africa-Newsroom.com. Government-issued information is distributed in English, French, Portuguese, and Arabic.
It said, as the largest press release distribution service in Africa, APO Group reaches more than 400,000 journalists working in or reporting on the continent.
Dozens of African governments are benefitting from the programme, including: Algeria, Angola, Benin, Burkina Faso, Cameroon, Central African Republic, Congo, Cote d’Ivoire, Democratic Republic of the Congo, Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Kenya, Libya, Namibia, Nigeria, Rwanda, Senegal, Seychelles, Somalia, South Africa, Sudan, Tanzania, Uganda, Zambia, and Zimbabwe.
APO Group also distributes press releases from the World Health Organization (WHO), the WHO Regional Office for Africa and the Africa Centres for Disease Control and Prevention (Africa CDC).
“Huge congrats to our Editors team, which have managed to collect and distribute more than 1000 press releases about coronavirus issued by African governments in only 20 days as part of the APO Group Coronavirus Initiative for Africa. This is a great accomplishment and something we are all very proud of”, said APO Group CEO Lionel Reina.
APO Group is working pro-bono with the World Health Organization (WHO) Regional Office for Africa on several initiatives to fight the coronavirus. This includes:
– Enhancing the distribution of press releases regarding coronavirus from African governments
– Coordinating the creation of a programme involving leading African personalities across all sectors to participate in the WHO’s #SafeHandsChallenge and #HealthAtHome challenge
– Coordinating the creation of a program to support the production of images capturing the fight against COVID-19 in Africa
– Coordinating the organisation of online press conferences to support the communications of African governments,” the Group said
