US Label “Empire” Signs Basketmouth

Nigerian comedian, Bright Okpocha popularly known as Basketmouth, has signed a music deal with Empire, a record label based in the US.

The Nigerian comedian broke the news of his latest achievement via his Twitter page on Thursday.

The music label, Empire, is an independent label that handles music licensing and distribution.

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Basketmouth music career become well known in November 2020 after he released ‘Yabasi‘, a soundtrack album for ‘Papa Benji’, his comedy series.

The album featured artistes like Ladipoe, BOJ, The Cavemen, Bez, Waje, Duncan Mighty, Flavour, and Phyno.

Joey Akan, music journalist, said the deal would give Basketmouth “an advance, a budget, and marketing support for his next project, Horoscopes.”

“For Basketmouth, it’s a sweet ass deal that leverages on his proven talents as an A&R, his celebrity, and influence to put records together & market,” Akan added.

“It’s the first time we are getting such a deal in Nigerian music, where a comedian switches into music, and after one project, (2020’s brilliant ‘YABASI’), he’s convinced music’s royalty to take a chance on him.

“Basketmouth gets a sweet advance, and support to amplify his new path. Videos, promo, playlisting, press, and partnerships, handled for him.

“His only job now is to make the best possible music and make thunder strikes twice with another album.”


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