9mobile Trains Journalists On Video Content Creation


0

Nigeria’s caring telecom service provider, 9mobile has reaffirmed its support for the Nigerian news media by facilitating various avenues for journalists to upskill in developing creative news content to expand their audience footprint.

The telecom company gave the assurance during the 6th edition of its Media Capacity Building Workshop with the theme “leveraging video content to reach new audiences”.

Speaking during the session, the Executive Director, Regulatory and Corporate Affairs, 9mobile, Abdulrahman Ado, represented by the Public Relations Lead, 9mobile, Chineze Amanfo, remarked that it is extremely important for Journalists to be in tune with latest trends that will help them attract wider news consuming audiences to their contents.

She said, “At 9mobile, we appreciate the efforts by journalists in ensuring that members of the public constantly get up to date information about happenings within and around the country. This training became necessary to help our media partners gain new insights on content leveraging that guarantees quality media traction.”

In addition, she noted that with the advent and growth of citizen journalism fueled by digital technology, it has become imperative for journalists to build digital reporting skills.

“We encourage today’s participants to take advantage of the training, leverage the use of video contents and, most importantly, continuously seek innovative ways to scale their reporting skills,” she stated.

The session, which was facilitated by renowned digital content creator, Tobi Ayeni (MissTechy), had in attendance journalists from both print and online news platforms.

In her opening remarks, Ayeni defined content leveraging “as the ability to use content in multiple ways to get the highest return on engagement from each piece of content created.”

According to her, as a content creator, it is vital to keep the consumer/audience in focus during the entire process of content creation.

She emphasized that video contents offer a better chance of attracting new audiences. Backing up her claims, she highlighted that, “45% percent of people watch more than an hour of Facebook or YouTube videos a week, while 72 hours of videos are uploaded to YouTube every 60 seconds and 92% of mobile video viewers share videos with others.”

Consequently, Ayeni noted that based on the statistics available, video content is unique and attracts more engagement which is important for publishers seeking to appeal to wider audiences and gain loyalty.

She identified various video types as including live action video, talking head videos, interview videos and animated/text overlay videos, which can all be used specifically, depending on what the content creator is seeking to achieve.


Like it? Share with your friends!

0

What's Your Reaction?

hate hate
0
hate
confused confused
0
confused
fail fail
0
fail
fun fun
0
fun
geeky geeky
0
geeky
love love
0
love
lol lol
0
lol
omg omg
0
omg
win win
0
win
Editor

0 Comments

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube and Vimeo Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format