Announcing the next phase of its groundbreaking Fresh Start Initiative Campaign, LG Electronics Nigeria has highlighted proofs-of-concept for innovative technologies and business ideas that will pave the way to a more environmentally friendly, accessible and connected future in the Home Appliances division for the new year.
General Manager, Home Appliances Division, LG Electronics West African Operations, Mr. Brian Kang said, the Fresh Start Initiative reflects the vision, strategy and purpose of today’s LG, which reinforces our focus on innovation and collaboration to create a long-lasting value for consumers while helping them address their most pressing business issues.
Showcasing the Home Appliances, their features, innovative technologies and benefits, LG Home Appliances Brand Ambassador, Ms. Rita Dominic gave insights on the everyday usage of the kitchen appliances. Outlining every home appliance category, she said, every well-equipped kitchen is never without a refrigerator that’s important for keeping foods fresher and lasting longer, with the bonus of making sure all nutrients are kept intact.
LG will be showcasing its 2022 new Freezers in the Nigeria Market in few months’ time and it is an upgrade of what they have presently. The new model delivers a more sustainable kitchen with LG’s 10-year warranty on its Compressor, an upgraded internal compartment and the company’s cutting-edge ‘freshness’ technologies, including Linear Cooling.
Likewise, no proper household is complete without a Microwave to prepare warm meals and produce oven-fresh baked goods for the family. On Washing Machine, upgrade your Laundry with a high efficiency washer from LG. They are also releasing new top load washer and dryer models to offer consumers an array of options to suit their laundry needs. These latest laundry solutions feature LG’s exclusive TurboWash 360° and TurboSteam technology along with a variety of tech-forward features to make laundry routines effortless.
The LG Brand Differentiation – LG is not any other brand
Contrary to the opinion that the LG brand has an associated brand, a growing myth in the electronics world is that South Korean electronics company, LG and some other brands are the same, in some of the other tales, you will hear that LG acquired other brand to produce and market low-budget appliances to their mid-income customers. But the simple truth is that LG does not own another brand and they are from other countries.