LG Electronics Dazzle Consumers With Innovative Products At MEA 2024


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By Sunday Etuka, Abuja

LG Electronics, a global leader in consumer electronics recently dazzled over 500 esteemed guests and consumers with innovative products at its ‘LG Showcase MEA 2024’, held in Abu Dhabi, with the overarching theme “Reinventing Together”.

A key focus area during the exhibition was LG’s line-up of home entertainment products, which ranges from its televisions, audio and gaming products.

Commenting on the event, Mr. Il Hwan Lee, Chief Executive Officer, LG MEA Region said, “We design each product with the goal of enhancing the daily lives of our customers. This LG Showcase MEA 2024 event is a testament to this commitment, and we are proud to exhibit our flagship products today.

“Each of these home entertainment products are designed with practical innovations while keeping customer use-case requirements at heart, which aligns with our goal of creating a better life by elevating everyone’s entertainment experience and the interior of their homes.”

During the event, LG brought to the region its latest innovations in OLED technology; including its flagship 97-inch LG SIGNATURE OLED M, the world’s-first consumer TV with Zero Connect technology which enables the transfer of 4K video and audio, wirelessly at 120Hz. This iconic feature resolves all cable management nightmares and allows for an uncluttered space by having all devices connected to the Zero Connect Box and positioned away from the TV.

Also featured during the event is LG’s innovative StanbyME Go, the 27-inch FHD smart screen that boasts a unique carry bag design, that allows users to easily with them on-the-go. It keeps mobility in mind with its unique design and a built-in battery that lasts up to three hours of screen time.

During the course of the event, LG also showcased its latest LG webOS which brings to the table a completely revamped home screen with wider title cards and smoother tiles for categories such as Game, Music and Home Office. The smart operating system, now celebrating its 10th anniversary, expanded into 300 TV brands and 3,500 content partners, including local partners and has an active user growth increase in the MEA region by 20 times.

LG also showcased its new α (Alpha )11 processor that will be used in its flagship TVs, one that will deliver powerful AI capabilities and enhance the overall viewing experience. This new processor, is four times more powerful than its predecessor and will refine clarity, color and sharpness, as well as providing a 70 percent improvement in graphics performance and a 30 percent faster processing speed.

LG displayed its range of XBOOM speakers which deliver bold and loud sounds with strong bass and massive sound. For instance, the LG XBOOM XL9T, the most powerful-in-class party speaker, produces immense sound of 1000W with booming base and high notes.

LG presented their portable speakers, such as the XBOOM Go XG8T, a 120W speaker with 15 hours of battery life. This on-the-go speaker not only packs a powerful punch in audio but can also boost sound further and turns up the party with its studio light feature.

Also on display were the LG XBOOM Go XG7Q and the compact XG5S with a 30W output and 20W output respectively, which comes in a unique design with ambient lighting, perfect to set the mood. It is also IP67 rated, making it the perfect musical companion for the outdoors.

Additionally, LG showcased the LG TONE Fit TF7, which focuses primarily on comfort, convenience and immersive sound. The LG TONE Fit TF7 offers a superior fit for fitness enthusiasts, ensuring customers can focus solely on their workout without any distractions.

LG Electronics also showcased the LG CineBeam Q, the much awaited, stylish and smallest 4K portable projector from LG. This mighty 4K laser projector not only delivers stunning picture quality, but also a range of streaming features, while its minimalist design fits into any home design ethos.

This was all be topped off with LG’s innovations in monitors, with the new LG UltraGear OLED gaming monitor and LG MyView Smart Monitor.

The latest lineup of LG UltraGear OLED gaming monitors is a true testament to LG’s commitment to the gaming industry.

Meanwhile, the LG MyView Smart Monitor, a must-have for productivity and entertainment even without having to connect to a PC, was showcased alongside.


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