LG Excites Consumers With Health, Hygiene Related Products

L-R: Marketing Manager, LG Electronics West Africa Operations, Mr. Paul MBA, Assistant Product Manager, Home Appliances, LG Electronics West Africa Operations, Ms. Dain Son, Head, Corporate Marketing, LG Electronics West Africa Operations, Mr. Hari Elluru, LG Brand Ambassador and Award winning Nollywood Actress, Ms. Rita Dominic, and Assistant Product Manager, Home Appliances, LG Electronics West Africa Operations, Ms. Sooyoung Park at the showcase event of the LG’s premium healthcare collection held at Victoria Island Lagos.

To raise consumer awareness on Health, Hygiene and Cleanliness, LG Electronics, one of the global leader in Consumer Electronics showcased its healthcare collection at the Lagos Continental Hotel in Lagos to sensitize consumers on health and hygiene.

The event which had in attendance Customers, Celebrities, LG Dealers, Media Practitioners and LG brand ambassadors saw the company’s health care collections on display. Some of the products showcased includes the Ultimate Laundry Solution – Styler, Artificial Intelligence Direct Drive Washing Machine, InstaView Refrigerator, NeoChef Microwave and LG Inverter Direct Drive QuadWash Dishwasher.

Speaking during the event, the Head of Corporate Marketing, LG Electronics West African Operations, Mr. Hari Elluru said the event was necessitated to show what the company’s commitment to not only providing basic product utility to consumers but also to deliver that utility in a way that improves their well-being.

“As a consumer-centric company, we care about our customers’ well-being, which is why we’ve gone above and beyond the competition to innovate health-related items that make a difference in people’s lives and ensure their overall well-being. We are proud to say that we are the first home appliance company to begin developing health-related products, resulting in the creation of an entirely new market for the home appliance sector”, Mr. Elluru said.

According to the General Manager, Home Appliances, LG Electronics West African Operations, Mr. Brian Kang, our healthcare products were developed in response to the global changing lifestyles and the ever-increasing issues associated with health which results from the former. He stated that since health issues have become national issues, the electronic giant in its unique way is offering consumers the ideal protection against health issues which he believes LG’s technology can help solve especially in the areas of allergy, respiration and nutrition.

Commenting on the products exhibited, Mr. Kang said “The Hygiene Fresh+™ filter eliminates up to 99.999% bacteria by delivering strong sterilization and deodorization performance with a 5-stage filtering system.

This feature is built to increase the shelf life of fruits, vegetables and all forms of foodstuffs stored in your refrigerator by effectively reducing dust, fungi, spore and other harmful active decomposers inside the refrigerator.

He added that the Styler sanitizes and efficiently reduce viruses with the aid of the TrueSteam™ feature, which reduces more than 99.9% virus and bacteria. Easily Sanitize fabrics and items that are difficult or impossible to wash. TrueSteam™ consists of 100% water, with no chemical additives. In other words, LG Styler’s deep-penetrating TrueSteam™ consists of pure water and hot air, reduce allergens, odours and wrinkles in your clothes. Low temperature drying system dries clothing faster than air drying, preventing shrinking and damage caused by heat.

On the part of the Artificial Intelligence Direct Drive Washing Machine, Mr. Brian continued, The Allergy Care cycle uses water and heat to create a super-disinfecting steam that sanitizes clothing while still being gentle on it. This reduces 99.9% allergens, such as dust mites that can cause allergy or respiratory issues. This feature improves the quality of life by maintaining a healthy, allergen-free environment while sanitizing toys used by kids, Care for clothes after work day stress, thorough cleaning of bed sheets. An all-around protection for both fabric care and your family’s health. The Artificial Intelligence Direct Drive Washing Machine is built to overly cater for your hygiene with the Direct Drive technology which moves the wash drum in multiple directions( the 6 Motion DD), leaving your clothes ultra clean.

“The LG Microwave Oven is not only lauded for its supreme cooking skills, but for its ability to stay clean as well. The Anti-Bacterial Easy Clean is an innovative feature that helps keep your cooking space clean at all time, while reducing kitchen stress. The LG Microwave Oven is coated to easily remove grilling or cooking residues with just few wipes with your towel without hassling for soap or detergents with an assurance of 99.99% elimination of harmful bacteria from adhering to internal surface, so that your next meal is prepared in a clean, spotless interior. It also means there’s no crusty build up inside the oven to create uneven heat dispersal leading to undercooked sections of meat, which can be dangerous. The LG Microwave Oven is built with a deliberate emphasis to the saying; “you are what you eat”.

Instant presentation of giveaways to LG Electronics dealers at the showcase event of the LG’s premium healthcare collection held today at Victoria Island Lagos.

“And after the meal is over, LG’s dishwasher is there to not only make those dishes spick and span clean but to also make your dishes and utensils safer, with its high-temperature steam which is 99.999 per cent effective in eliminating germs and bacteria.

With sanitization a priority, LG dishwashers enable users to clean and sanitize with confidence. Certified by the National Sanitization Foundation to reduce bacteria on dishes by 99.99 percent and reach a final rinse temperature greater than 150°F when operated on the steam cycle of TrueSteam models or the High Temp Cycle of other LG dishwashers.

Only LG TrueSteam delivers two separate blasts of real steam for better cleaning and drying. The four powerful steam jets on the door, plus additional jets on the interior top and bottom, deliver powerful steam at the start of the cycle to penetrate caked-on foods while LG QuadWash powers through debris leaving no trace behind so you can skip the sink with no pre-rinsing needed. At the end, steam helps super-heat the interior for drier, sparkling dishes and glassware, He concluded.

LG Electronics products is for everyone and it is available nationwide in all Fouani Branches and dealer stores.

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