NCC To Expand Collaboration With Media In Nigeria – Danbatta

Executive Vice Chairman/Chief Executive Officer, NCC, Prof. Umar Garba Danbatta

Executive Vice Chairman, Nigerian Communications Commission (NCC), Prof. Umar Danbatta, has said, the Commission would continue to seek ways to expand its collaboration with the media as critical stakeholders of the telecommunications industry.

Danbatta disclosed this on Monday in a statement by the Director Public Affairs, Reuben Muoka in Abuja.

Danbatta, while playing host to the Management of Media Trust Group, led by its Chief Executive Officer, Alhaji Mounir Haliru Gwarzo, the media remains an indispensable partner in information dissemination to the diverse stakeholders of the telecom industry.

Danbatta expressed satisfaction at the rate media organizations are adopting digitization and contributing through awareness and adoption of digital culture while assuring that NCC will strengthen its existing cordial relations with the media and its propagation of the notion of “instant society” where delivery of information is at great speed.

“We will expand the relationship with the media to leverage new and exciting opportunities. We count on every important interface that the media provides for the NCC. We wouldn’t have been able to do this job and succeed without the support of the media.

“We always use the media to provide information to the public because you have what it takes to reach out. We don’t have that reach. So, we appreciate the very important work that the media is doing.

“The media organizations are at the forefront of providing information about where to find the knowledge. When you read the media, you come across instances of references as to where knowledge can be accessed and used for different purposes,” he said.

He explained that the Commission prioritizes consumer engagement at the grassroots, which, he said, has made it to initiate outreach programmes delivered in indigenous languages to bring information to the doorsteps of consumers.

Leader of the Trust Group delegation, Gwarzo, applauded NCC’s achievements, including the successful rollout of Fifth Generation (5G) services while explaining that the technology will also bolster the type of speed required for simultaneous multi-location printing of the that Daily Trust newspapers across its operations in several parts of the country.

Gwarzo was accompanied to NCC by many staff of the Media Trust Group, including Group Executive Director Finance and Corporate Services, Nura Mamma Daura; Chief Operating Officer, Trust Television, Ibrahim Shehu Adamu; Head, Business Development, Naomi Adaghebalu Esezobor; and Benjamin Hon, Head, Market Research and Intelligence.

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